SWOT Analysis on Non-Alcoholic Beverages - 1007 Words

Company Description and SWOT Analysis Sheryl Medford-Mark Professor Joaquin Angles Strategic Management July 16, 2015 Create your revised NAB Company. Freshi Inc. is an American multinational non-alcoholic beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of Gatorade and other products. Freshi was formed in 1956 with the merger of the Freshi-tea and Juicy, Inc. Freshi has since expanded from its namesake product Freshi to a broader range of food and beverage brands, the largest of which includes an acquisition of Topdrinks in 1998 and a merger with Leeds Oats in 2001, which added the Gatorade brand to its portfolio. The major product†¦show more content†¦Three types of risks Firstly, there is increased focus on negative health effects of soft drinks and unhealthy foods. The risk to our company is that persistent and continued emphasis on these effects may curtail soda and snack-food consumption. Soda makers are banding together to proactively tackle the issue. In selected cities next year, they will roll out vending machines that will not only display the number of calories in a container of soda, but also suggest a lower-calorie beverage option. Fast-food operators have mostly borne the brunt of the backlash against unhealthy foods. Secondly, there are legislation risks: A proposed soda tax aimed at curbing obesity could put increased pressure on PepsiCo. Capitalization Risk: Our credit rating was lowered due to the debt we took on to fund bottler acquisitions. The acquisitions and restructuring costs will pressure bottom-line growth in the short term and have the potential to lower return on investment and increase commodity cost pressures. Develop a SWOT analysis for your company. Strengths Product diversity Extensive distribution channel Corporate Social Responsibility (CSR) projects Competency in mergers and acquisitions 22 brands earning more than $1 billion a year Successful marketing and advertising campaigns Complementary product salespeople Proactive and progressive Weaknesses Over-dependence on major stores Low pricing Questionable practices Much weaker brand awarenessShow MoreRelatedMarketing Analysis : Marketing Audit Essay1049 Words   |  5 Pagescompetitors’ level of profitability †¢ Their number/concentration. †¢ Their relative strengths and weaknesses of competition. †¢ The marketing plans and strategies of our competition. There are number of tools and audits that can be used, for example SWOT analysis for the internal environment, as well as the external environment. Other example includes PEST and Five Forces Analyses, which focus solely on the external environment. 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