Next Plc Marketing Case Study Example | Topics and Well Written Essays - 3000 words

Next Plc Marketing - Case Study Example In 1981 Hepwrth bught the chin f Kendlls shps t estblish new Wmenswer grup f shps. This ws the birth f NEXT. NEXT pertes thrugh five divisins: NEXT Retil pertes the high street shps thrugh mre thn 330 stres cvering the UK nd Irelnd; NEXT Directry is the mil rder divisin which ls cntin the e-cmmerce pltfrm; NEXT verses pertes retil utlets in the United Sttes, si, Cntinentl Eurpe, nd the Middle Est thrugh frnchise greements; Ventur runs the finncil services divisin. ther ctivities include telecmmunictins sftwre services nd prperty mngement. The UK retil clthing mrket is diminishing mrket. The industry is verwhelmed with cmpetitin frm cmpnies which hve invested in hi-tech mchinery leding t greter efficiency r hve plced their prductin t fctries in chep lbur cst cuntries t prduce their prducts. Clthes retilers fll int tw brd ctegries: firstly, thse selling wn-brnd clthing nd, secndly, thse selling third-prty wer. Mjr retilers such s Mrks & Spencer nd the rcdi Grup re gd exmples f the first grup, s re chin pertins such s NEXT nd Gp. The secnd grup includes the mjr deprtment stres nd the mjrity f independent retilers in the UK. The pliticl envirnment f the NEXT plc is quite gd s the stble nd relible ntwithstnding tht Britin filed t rech the greement with sme EU plicies frm time t time. t the present n EU directives re knwn which will hve direct effect n the UK clthing retil industry in the ner future. Due t the EU membership trend cn be seen twrds stricter envirnmentl prtectin legisltin. This my hve direct r indirect effect n NEXT r his suppliers. Ecnmic fctrs Lking t the ecnmic envirnment, it is smewht tricky since n the ne hnd there is the strng sterling cmpred t the Eur. Eurlnd encurges imprts nd endevurs t hld dmestic prices t n ttrctive level. But n the ther hnd it is difficult fr the UK t be cmpetitive utside its bundries becuse f the high pund sterling exchnge rte ginst the Eur. nther issue is the flling unemplyment rte. Fr the UK ppultin this is gd news but fr cmpnies like NEXT, this hs different implictins. Fr NEXT it mens higher expenditure n wges, s well s greter difficulties in recruiting gd emplyees. Scil fctrs Speking f the sci-culturl future it shuld be mentined tht peple retire erlier these dys, s well s wrking shrter hurs. verge wrking hurs per week hve decresed ver the lst 20 yers. s result mny peple hve mre spre time. This mens they hve time t cmpre prices in the High Street nd the qulity f gds nd services frm retilers. But s result, they spend mre time in the shps. nther issue these dys re the "Green envirnmentl issues". Becuse peple hve mre time nd hve mple ccess t the medi vi the TV, rdi, s well s newsppers nd the Internet, the cnsumer

Atomic Bomb Research Paper Example | Topics and Well Written Essays - 1250 words

Atomic Bomb - Research Paper Example Miscamble C.S.C  (Cambridge University Press, 192 pp.) This book focuses on the American use of the atomic bomb and how it affected the result of World War II by exploring the situation and context in which President Truman decided to use the atomic bomb. Miscamble uses archival research and latest scholarship to address the value of the decision to end the war and at the same time writes on the moral premise of such an act. The Decision to Drop the Atomic Bomb: Hiroshima and Nagasaki: August 1945 by Dennis D. Wainstok  (Westport: Praeger, 1996. x, 180 pp.) In his book Dennis D.Wainstock, a teacher at the Salem–Tieyko University in Salem, West Virginia, discusses the political aspect and the implications of President Truman’s decision in the backdrop of the last year of World War II, when the Japanese were on the brink of conditional surrender. The author uses important sources e.g. Strategic Bombing Survey interrogations of leading Japanese officials to substantiat e his argument. Atomic Tragedy: Henry L. Stimson and the Decision to use the Bomb against Japan by Sean L. Malloy Atomic Tradgedy provides a distinct outlook of the situation in World War II and the decision to drop the atomic bomb. ... In the August of 1945, towards the end of the World War II, the United States of America dropped two atomic bombs on the Japanese cities of Hiroshima and Nagasaki. The estimated loss of life within four months after the bombing were more than 80,000 in Hiroshima and 60,000 in Nagasaki, with almost half of the deaths occurring on the first day only.1 To date these bombings have been the only instance of nuclear weapon use in a war. Such an acute episode of mass killing along with its long-term radiological consequence is unprecedented in the wars of the twentieth century. In order to assess the necessity of such an act it is important to analyze the event in the military and political backdrop of the involved nations. In his book ‘The most controversial decision’ Miscamble provides a persuasive argument behind the rationale to bomb Japan. Miscamble states in the book that â€Å"the time has come at long last to explode permanently the myth of a Japan ready to surrender.à ¢â‚¬ 2Although Germany had already surrendered Japan was providing fierce resistance to the Allied forces. The Americans had suffered huge losses in the battles at Iwo Jima and Okinawa and now they had to prepare for more losses which would be incurred during the invasion of Japan. Many in America’s military regime were ready to bend their initial war aim and accept a conditional surrender by the Japanese but the latter’s minimum demand was that their emperor system should remain intact. This was unacceptable to the Americans as President Truman believed that the root of Japan’s militarism was their imperialist government. Furthermore negotiations with the Japanese would take months which would provide Japan enough time to strengthen their