Beats by Dre Essay Example | Topics and Well Written Essays - 2000 words

Beats by Dre - Essay Example Furthermore, marketing 4 Ps are also critically illustrated after which the Asnoff Growth Matrix is used to illustrate the trends in business growth. Beats Electronics is a division of Apple Inc. that majorly specializes in the production of headphones and speakers (Monica, 2011, p. 01). These main products are branded ‘Beats by Dre.’ The operational headquarters of the organization are set in Culver City, California in the United States. Within the short time that the company has been in operation since 2008, the sales volumes have mainly been boosted by its vigorous marketing operations, especially in the United States (Wheeldon, 2014, p. 53). The marketing transactions are handled from a multi-angular approach which includes considerations of marketing mix elements, and the Asnoff Growth Matrix. Porter (1998) invented a model that is used to track marketing operations in all markets, irrespective of the items of trade that are involved (The National Agency for Innovation and Research in Luxembourg, 2008, p. 01). There are five major determinants which interact in a bid to control the level of operations within the business market. These in include competitive rivalry within the industry, threat of new entrants, threat of substitutes, suppliers’ bargaining power and bargaining power of the customers. The level of competition among firms within an industry directly determines the effectiveness of the sector. Each company strives as much as possible to retain or improve its positioning within the market. As a result, several competitive strategies may be used such as pricing strategies, customer care services, value addition and diversity among other approaches. An organization has to come up with appropriate strategies so as to manage the competitive forces within an industry. By all means, a company will devote all the available resources to create a barrier to any organization